August 29, 2014

Foreign brands biting


IF THERE is one sector most vulnerable to the influx of foreign brands and the full integration of Southeast Asian economies, it is food, said an official of the Philippine Franchise Association (PFA).


In an interview last Thursday, PFA vice chairman Bing Sibal Limjoco called on local food companies to strengthen their brands in order stand out from the competition.




Source: Cebu | Sun.Star Online http://ift.tt/14IcC3V

0 Responses to “Foreign brands biting”